Cash alternative or the car? The maths most winners get wrong

Almost every car draw offers a cash alternative. Here is how to judge whether taking it is the better outcome.

Guides · 21 July 2026 · 4 min read

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Most UK car competitions offer a cash alternative, typically between 60% and 85% of the retail value of the vehicle. Winners often take the car on instinct, then sell it months later at a loss.

The comparison to run is the cash alternative against the realistic private sale price of the car after transfer, insurance and any immediate servicing — not against the showroom sticker.

For performance cars with high running costs the cash alternative usually wins on pure numbers. For in-demand models with long factory lead times, the car can be worth more than the offer.

Either way, check the terms before you enter: the cash figure and the deadline for choosing it should both be stated up front.

18+ · Please gamble responsibly. Raffle Genius is a comparison service and does not run competitions.

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